I write my first draft proposal and send email to River Island.
Proposal
Project definition
Project definition
A. Project overview
During this module, I have been set a brief which enables me to create my own project with the objective of setting myself a position in the fashion industry and making links to those relevant brands or companies in this business. I intend to explore British high street fashion and Chinese high street fashion. Because many Chinese fashion design inspired by the Western countries, more and more design style of Chinese brands similar as western countries, the young Chinese acceptance of western culture. In the project, I decide to investigate British brand, contact a specific brand and design a collection for them suit for Chinese market. I will inform them of my project and request their advice and support.
B. Rationale of project or idea
My aim is doing some research about brand River Island, and finds a Chinese brand’s design similar as it. I will get a full understanding of both of River Island and Ochirly (Chinese Brand). My project idea is combining River Island’s own inspiration and Chinese market to develop a range of casual wear for River Island, which includes jackets, dresses, shirts, coats, trousers, etc. These designs must be suit for Chinese market. This diffusion range will be developed over a course of twelve weeks beginning on the 27th of January 2012 and ending on the 27th of April 2012.
C. Objectives
D. SWOT
· Strengths: Understanding of the apparel market in China
· Weaknesses: organizational capacity of research and concept development pages
· Opportunities: A chance to do own project which giving help for future career
Improve skills in design works
With help from each other in the group
following advice of tutors
· Threats: Lack of organization of doing sketch book might impediment the
design development
E. Position of statement
Currently, I am a fashion design final year student studying at the University of East London. This brief really helps me to asses my future career. By doing this project, I definitely understand myself, which skills are my strengths and which skills are my weaknesses. These will help me to determine the future direction of work. Throughout my degree, I have designed tailored garments and my pattern cutting and construction skills are better than design work. Therefore, my first thought towards positioning myself in the fashion industry would be a pattern maker or importing and marketing western countries’ apparel to China.
D. Outline and Activities
Project work plan
A. Timetable planning
Week 18: Initial idea, do some research, initial findings and necessary supporting
information, write blog.
Week 19: Continue do the exploratory research, email and contact with brand company,
and write proposal draft.
Week 20: Continue do the research and start working project, write blog.
Week 21: Develop project, and write blog.
Week 22: Develop ideas, work in progress for dossier, portfolio and to evidence industry
links and contacts, and write blog.
Week 23: Continue to develop project work based on feedback, and write blog.
Week 24: Continue to develop project, and write blog.
Week 25: Project should be heading towards the final phase of study, all exploratory
research, analysis, idea development should be near complete, and write
blog.
Week 26: Complete A4 research dossier, A3 concept development pages, A4 design
development folder, and write blog.
Week 27: Continue do the portfolios, and write blog.
Easter Holidays: Finish portfolios, and write blog.
Week 28: completion of objectives in readiness for week 29.
Week 29: Deadline major project.
B. Assessment tasks
At the end of this Module, I will submit
· 10 x A3 Portfolio standard pages
· A4 Design development folder to support selected ideas
· A3 Research and concept development pages
· A4 Research dossier
C. Resources
Internet research, email contact.
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