Research Ochirly

I do some research about Ochirly

Week 21 17/02/2012

I try to contact with Ochirly, but they just have mail address, telephone number. I find their microblog which address is http://www.weibo.com/ochirlyochirly, and leave a message to them hope to get their design department contact information.

The inspiration of River Island

Week 21 16/02/2012

I decide to design a collection for Ochirly of China, the style is British brand River Island style.

Research about River Island

The Inspiration

Feedback for proposal

Week 20 10/02/2012

Deadline CW1 handin 700 words proposal, and first group tutorial with staff Helen, 15 mins per student.

1. Different project for last week, River Island style
2. Contact with Ochirly
3. River Island look, doing that kind of clothing, that kind of range for Ochirly in China, take in to national
4. Find their own website, stores
5. Use shop/brand vehicle
6. Use their logo to design collection for them
7. Think about which brand I want to taking from/to
8. Idea is the British brand, do some design work for Chinese market
9. Start looking at the fabric, print, design work, put them together,
10.Consumer profile of that girl all in China like to buy the European level at the market

Research about River Island and Ochirly

Week 20 09/02/2012

I do some research about River Island and Ochirly.

This is River Island official website: http://www.riverisland.com/Online/

Introduction of River Island:

Love fashion. Love River Island.

With over 60 years of fashion retailing experience, River Island is one of the most successful companies on the High Street.

River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.

River Island is known for its stylish and affordable fashion and the unique touches we bring to our collections, which give us standout from the rest of the High Street. Our customers love us for our great going-out looks, amazing denim and fabulous shoes and bags, as well as being the perfect place to pick up everything you could need to get a complete head-to-toe look.

At River Island we try really hard to bring new and original fashion to you, with design at the heart of absolutely everything we do. Almost everything is designed in-house and with one of the largest design teams on the High Street this means we can have fabulous new fashion arriving in-store and online every single week.

River Island operates a global supply chain network, sourcing and manufacturing its products throughout the world.

Our supply chain partners are important to us and building strong, long term and ethically responsible manufacturing relationships are key to our continued success.

River Island has a growing number of international franchise stores throughout the Middle East, Europe and the Far East with experienced fashion retail companies.

At River Island there is an underlying and long standing commitment to ethical trading based upon the belief that business can be both profitable and responsible.

We have always believed that building meaningful long term relationships with employees, suppliers and communities is good business practice for us and is what our customers expect of us. This is, and always has been, the founding principle of our commitment to Corporate Social Responsibility.

Environment In all River Island stores, offices and warehouses we are committed to operating in a way that is mindful of the demand on our planet's limited resources. We have incorporated the use of renewable energy sources into our operations and reduced the levels of product packaging. River Island also recycles and uses biodegradable materials whenever possible.

Ochirly official website: http://ochirly.trendy-global.com/en.html

Introduction about Ochirly:

Ochirly, a brand under TRENDY INTERNATIONAL GROUP, and expanding fast like a legend, has become the topic of fashion world with tight engagement of eyesight gradually and unconsciously.

Established in 1999, the brand name of ochirly is originated from Chinese 欧时力(Ou-Shi-Li), meaning the enchantment from European fashion - to introduce the European fashion into Chinese market, build up a distinguished fashion brand with outstanding style for consumers, and provide diversified and delicate choices of fashion products with rational prices for middle-class trendsetters in China.

The boundless charm of ochirly originates from perfect mix of art and commerce. She is the first to break through convention and introduce the concept of mix match. The elegance of mix is everywhere from design to craft, color to style, and details to integral match,. By deriving inspirations in works of art, like movie, music and painting., ochirly combines diverse fashion trends and stimulates creativity to reveal the freedom and confidence in women, as well as their interior elegance.

The stores of ochirly combine vintage and luxurious European architectural style with current international style to create a joyful ambient for shopping in a world of art and fashion.

Ochirly always pursue to express the sincere respect to movie, art and aesthetics with the taste words in films and the influence of stars and super models. A lot of current hot actresses in films and teleplays, like Zhou Xun in All About Women, Yuan Quan in My Ex-wife's Wedding, Yao Chen in love in Cosmo, choose ochirly to salute the metropolitan feel in modern fashion.

Ochirly, with its in-trend, professional, delicate and sensitive service, makes an indispensable accompany in beauty for lady fashion.

I got reply from River Island, and I will contact them later.

In order for us to assist you, please call 0208 991 4500 and our switchboard will direct your call appropriately.

First draft proposal

Week 20 06/02/2012

I write my first draft proposal and send email to River Island.

Proposal

Project definition

A.   Project overview

During this module, I have been set a brief which enables me to create my own project with the objective of setting myself a position in the fashion industry and making links to those relevant brands or companies in this business. I intend to explore British high street fashion and Chinese high street fashion. Because many Chinese fashion design inspired by the Western countries, more and more design style of Chinese brands similar as western countries, the young Chinese acceptance of western culture. In the project, I decide to investigate British brand, contact a specific brand and design a collection for them suit for Chinese market. I will inform them of my project and request their advice and support.

B.   Rationale of project or idea

      My aim is doing some research about brand River Island, and finds a Chinese brand’s design similar as it. I will get a full understanding of both of River Island and Ochirly (Chinese Brand). My project idea is combining River Island’s own inspiration and Chinese market to develop a range of casual wear for River Island, which includes jackets, dresses, shirts, coats, trousers, etc. These designs must be suit for Chinese market. This diffusion range will be developed over a course of twelve weeks beginning on the 27^th of January 2012 and ending on the 27^th of April 2012.

C.   Objectives

D.   SWOT

·         Strengths: Understanding of the apparel market in China

·         Weaknesses: organizational capacity of research and concept development pages

·         Opportunities: A chance to do own project which giving help for future career

                          Improve skills in design works

                          With help from each other in the group

                          following advice of tutors

·         Threats: Lack of organization of doing sketch book might impediment the

              design development

E.   Position of statement

Currently, I am a fashion design final year student studying at the University of East London. This brief really helps me to asses my future career. By doing this project, I definitely understand myself, which skills are my strengths and which skills are my weaknesses. These will help me to determine the future direction of work. Throughout my degree, I have designed tailored garments and my pattern cutting and construction skills are better than design work. Therefore, my first thought towards positioning myself in the fashion industry would be a pattern maker or importing and marketing western countries’ apparel to China.

D.   Outline and Activities

Project work plan

A.   Timetable planning

Week 18: Initial idea, do some research, initial findings and necessary supporting

                  information, write blog.

Week 19: Continue do the exploratory research, email and contact with brand company, 

                  and write proposal draft.

Week 20: Continue do the research and start working project, write blog.

Week 21: Develop project, and write blog.

Week 22: Develop ideas, work in progress for dossier, portfolio and to evidence industry

                  links and contacts, and write blog.

Week 23: Continue to develop project work based on feedback, and write blog.

Week 24: Continue to develop project, and write blog.

Week 25: Project should be heading towards the final phase of study, all exploratory

                  research, analysis, idea development should be near complete, and write

                  blog.

Week 26: Complete A4 research dossier, A3 concept development pages, A4 design

                  development folder, and write blog.

Week 27: Continue do the portfolios, and write blog.

Easter Holidays: Finish portfolios, and write blog.

Week 28: completion of objectives in readiness for week 29.

Week 29: Deadline major project.

B.   Assessment tasks

At the end of this Module, I will submit

·       10  x A3 Portfolio standard pages

·         A4 Design development folder to support selected ideas

·         A3 Research and concept development pages

·         A4 Research dossier

C.   Resources

Internet research, email contact.

How to put together a proposal

Week 19 03/02/2012

I got a Email from Helen, the information is about Proposal requirements.

PROPOSAL  minimum 700 words, maximum 1000
POSITION STATEMENT 300 with 10% adjustment either way
REFLECTIVE ESSAY  300 with 10% adjustment either way
SWOT KEEP ON ONE PAGE, CAN BE DIAGRAMATICAL
CV NO MORE THAN 2 PAGES A4

We have a presention about "How to put together a proposal"
1. Introduction/Cover Page
2. Project Definition
    A. Project overview
    B. Rationale of project/idea
    C. Objectives
    D. SWOT (Point)
    E. Personal Position Statement (300 words)
    F. Outline and Activities
3. Project workplan
    A. Assessment tasks
    B. Timetable planning
    C. Resources
4. Evaluation
    A. Reflective Essay (300 words)
    B. CV updated since start of project

700-1000 words for first draft proposal handin next week (1,2,3)
Tutorials Feedback:
1.Change to a small brand
2. Becareful this is a design project, not patten cutting

I change my mind, I want to design a collection for River Island suit for Chinese market.